Management Consultation

                            ------- Corporate Culture 

Corporate culture is a pattern of behavior and also a value system that is formed during the operation of the companies. 

Since 1980’s, along with other western management theories, corporate culture was introduced into China as a brand new corporation management theory. It has soon been popular in the field of management consultation. So many management consultation companies launched the services of management consultation on corporate culture. It set off an upsurge of portraying a characteristic corporate culture in Chinese corporations.  

As the theory of corporate culture is imperfect, and the majority of management consultation companies have been just engaged in this operation for a short time and was also short of sufficient experiences. Therefore on the whole, management consultation on corporate culture has the following shortages: 

Low Localization Level

Corporate culture roots in corporation, but radically, it is also a subsystem of social culture, and it is influenced by various factors in society, such as cultural tradition, national custom, value system, even national ideology. For example, in western corporations, they advocate “Personal Development? and it is influenced by the ideology of humanism; while in orient corporations, they advocate “Team Spirit? and it is influenced by the traditional conception of “Harmony is Gold?  

However, the majority of management consultation corporations just use theory of western management without combining it with its own factual circumstance when they engaged in the operation of management consultation for corporate culture. Though many projects of management consultation for corporate culture are seemingly complete and advanced, actually, it has low operability. For example, the cultural diathesis of staff is rather low, while the corporation’s management consultation project advocates quality conception of “Clients are God, Quality is the Life of Enterprise? Under such circumstance, an embarrassed situation may take place quite possibly that the staff cannot understand the corporate culture.  

Insufficient Cognition on the Significance of Corporate Culture

Enterprise management deals with many fields, such as stratagem, organization, human resources and etc. As the spirit of an enterprise, corporate culture plays a radical role in the whole management system. The majority of the management consultation companies have listed management consultation on corporate culture in their operation category, and many companies also have successful cases, however, on the whole, no matter the consultation company that provides consulting service for corporate culture management, or the company wants to improve the current situation through consultation, all do not have sufficient cognition on the significance of corporate culture. They just take consulting service for corporate culture as a supplement of other management consulting service, and as an instrument for advancing enterprise's visualize and enlarging publicity. Their comprehension on corporate culture merely remains at the level of chanting or writing slogans, so they do not authentically realize that corporate culture is the spirit of an enterprise.  

Therefore, the management consultation project, which authentically reflects the significance of corporate culture and makes advanced theory of western corporate culture localization, is a good project that can efficiently solve current problems of enterprises and make enterprises well developed, and it is especially embodied that good corporate culture is effective in the enterprise’s risk control.  

Enterprise’s risk is embodied in several aspects, including external risk like malignant competition from adversary, and internal risk like the frequent flow of personnel. Establishing a good consulting project for corporate culture management can portray a good corporate culture atmosphere; effectively assemble various resources of the enterprise; enhance the enterprise’s management efficiency; reduce enterprise’s risks from many aspects. Take human resources for example, the frequent flow of personnel, especially the flow of key personnel, except the reasons of management and salary, the most important reason is that the personnel have no sense of belonging to the enterprise, and they just consider the relationship between company and themselves as the pure profit relationship, but do not relate their development with the company’s development. When the company runs into a difficulty, they put themselves out of it. In one word, they are lack of the “Master’s Spirit? So by establishing and actualizing a good consulting project for corporate culture, we can publicize enterprise’s value system to the staff and enhance oneness of cognition between company and the staff, in order to enhance sense of mission and responsibility of the staff to the survival and development of the enterprise. Accordingly, it forms a mental indenture between company and the staff, so as to increase the cohesion of the enterprise. In Haier (a famous company of China), there is an impressive story: At initial stage of pioneering work of Haier, a female employee continued working in spite of her illness. Finally, she was diagnosed as cancer of the stomach, and soon died. The last word she left to her family was:?After my death, on the way to the funeral parlor, please stop at the factory’s doorway, and let me see it again. ?It is the deep feelings that propels Haier forward. The altitudinal trust and faithfulness of the staff cannot be actualized through any strict human resources system or high salary, and it is the advantage of corporate culture.  

There is a word in Chinese <Sun Tzu’s Art of War>: The winning of a man’s friendship is a greater achievement than the capturing of a city; it is better to make psychological operations than to fight. In the management of modern enterprise, there is no doubt that a good corporate culture takes the effect of “Psychological Operations? By the influence of excellent corporate culture, we may reduce the enterprise’s risk and enhance the cohesion of the enterprise, so as to put the enterprise in the invincible position in the intense competition of the market.